4.2.3.1 - Validity

4.2.3.1 - Validity

A score can be consistent while measuring the wrong thing. Learn how researchers gather evidence about face, concurrent, ecological and temporal validity, then choose changes that target the actual weakness in a study.

What validity means

In psychological research, validity asks whether a study, measure or conclusion is genuinely about the thing it claims to be about. A memory test should measure memory, not reading speed. A questionnaire about anxiety should measure anxiety, not willingness to admit anxiety. A laboratory study of helping should tell us something meaningful about helping, not only about how people behave in a strange artificial task.

Validity

Validity is the extent to which a research method, measure or conclusion measures or represents what it claims to measure or represent.

AQA now refers to the measurement of validity. This means researchers should not simply say that a method "seems valid"; they should gather evidence about validity. The evidence might come from informed judgement, correlations with established measures, replications in different settings, or checks that findings still apply over time.

Measurement of validity

Measurement of validity is the process of collecting evidence about whether a method, measure or finding accurately represents the intended behaviour, experience or construct.

Validity applies across all methods of investigation:

MethodValidity question
ExperimentDid the independent variable, rather than a confounding variable, cause the change in the dependent variable?
QuestionnaireDo the items measure the intended attitude, belief or experience?
InterviewDo the questions allow participants to express the intended experience, rather than lead them towards the interviewer's view?
ObservationDo the behavioural categories capture the behaviour being investigated?
CorrelationDo the two measured co-variables represent the constructs named in the aim?
Content analysisDoes the coding system capture the meaning in the material?
Case studyDoes the evidence support the conclusions drawn about the individual or small group?

Reliability and validity are related but not the same. Reliability is about consistency. Validity is about accuracy or truthfulness. A bathroom scale that is always 5 kg too heavy is reliable, because it gives consistent readings, but it is not valid, because the readings are inaccurate. In psychology, a questionnaire can produce consistent scores while still measuring the wrong construct.

The four types named by AQA are:

Type of validityCore idea
Face validityDoes the measure appear, on the surface, to measure what it claims to measure?
Concurrent validityDoes the measure agree with an established measure of the same construct, taken at the same time?
Ecological validityCan the findings be generalised to real-life settings or everyday behaviour?
Temporal validityDo the findings remain valid across time, rather than only applying to one historical moment?

Strong AQA answers do not just name a type. They explain what is being checked, how it could be measured, and how the researcher could improve it.

Face and concurrent validity

Face validity and concurrent validity are especially useful when researchers are judging a measurement tool, such as a questionnaire, interview schedule, psychological test, observation checklist or coding system.

Face validity

Face validity is the extent to which a measure appears, on the surface, to measure what it is intended to measure.

Face validity is usually measured by inspection. The researcher might ask experts, teachers, clinicians, target participants or independent judges to look at the items and rate whether they seem relevant to the construct.

For example, a questionnaire claiming to measure exam anxiety has good face validity if its items clearly relate to anxiety around exams, such as worry before tests, physical tension, avoidance of revision and fear of failure. It would have weak face validity if most items asked about general hobbies or favourite lessons.

Face validity is easy to check, but it is weak evidence on its own. A measure can look valid while still being misleading. A participant may also work out the aim of a high-face-validity questionnaire and answer in a socially desirable way.

Concurrent validity

Concurrent validity is the extent to which a new measure agrees with an already established measure of the same construct, when both are measured at the same time.

Concurrent validity is usually measured statistically. The researcher gives the same participants the new measure and an established comparison measure, then calculates the correlation between the two sets of scores. If higher scores mean more of the construct on both measures, a strong positive correlation supports concurrent validity. If one scale is reversed, the expected relationship is negative. A relevant comparison matters more than the sign alone. The numerical coefficient measures association, while a significance test asks whether the association is unlikely under a no-association null hypothesis; this lesson does not teach choosing or calculating inferential tests.

For example, Dr Okafor writes a new 20-item social anxiety questionnaire for sixth-form students. To measure concurrent validity, she asks the same students to complete her new questionnaire and a well-established social anxiety scale in the same week. If students who score highly on the established scale also score highly on Dr Okafor's scale, this supports the concurrent validity of the new questionnaire.

Consider two new measures compared with an established anxiety scale. Scale A has a correlation of +0.86 and Scale B has +0.18; higher scores mean greater anxiety on all three. A has stronger evidence of concurrent validity in this sample. This does not establish that anxiety causes either score, or that A works equally well for every population. A strong negative correlation could be appropriate if the new measure instead scored calmness, so always read what high scores mean.

However, concurrent validity depends on the quality of the comparison measure. If the established measure is outdated, culturally biased or unsuitable for the sample, agreement with it is less convincing. A new measure may also capture a slightly different part of the construct, so a moderate correlation does not automatically mean it is useless.

TypeHow it is measuredMain strengthMain limitation
Face validityExperts, target users or judges inspect whether the items look relevant.Quick and useful for spotting obvious problems.Subjective and superficial; it does not prove the measure works.
Concurrent validityScores are correlated with an established measure taken at the same time.Gives quantitative evidence that the measure behaves as expected.Only as good as the comparison measure and sample.

Ecological and temporal validity

Ecological validity and temporal validity are about whether findings travel beyond the original study. They are types of external validity: they ask whether the conclusion can be generalised.

External validity

External validity is the extent to which findings can be generalised beyond the specific study in which they were produced.

Ecological validity

Ecological validity is the extent to which research findings can be generalised to real-life settings, tasks or behaviour.

Ecological validity is not just "was the study in a laboratory?" A laboratory study can have reasonable ecological validity if the psychological process being measured is the same as in everyday life. A field study can still have low ecological validity if the task is unusual or the participants know they are being observed and behave differently.

For example, a study of helping behaviour may have lower ecological validity if participants press a button in a cubicle to indicate whether they would help a stranger. It may have higher ecological validity if researchers observe actual helping behaviour in a public place, as long as ethical issues are handled appropriately.

Researchers can measure ecological validity by checking whether findings are replicated in more natural settings, with more realistic tasks, or across different real-world contexts. They can also compare the study procedure with the everyday situation it is meant to represent.

Temporal validity

Temporal validity is the extent to which findings remain valid when applied to other times or historical periods.

Temporal validity matters because social norms, technology, education, family life and cultural attitudes change. A study of conformity from the 1950s might not generalise perfectly to people in the 2020s. A study of online relationships from the early 2000s may not apply well after smartphones, video calls and social media platforms became normal parts of daily life.

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