Edexcel IGCSE Business

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1 - Business activity and influences on business

2 - People in business

3 - Business finance

4 - Marketing

4.3 - The marketing mix

4.3.1 - Products, services and packagingA business develops products that meet customer needs and can be supplied profitably. Learn how goods differ from services, how new ideas become marketable products, and why packaging affects both customer choice and business costs. All business examples in this lesson are illustrative.
4.3.1 - Product life cycle and portfolioSales patterns and a business's range of products can help managers decide where to invest. Learn the phases of the product life cycle, ways to extend a product's sales, and how the Boston matrix supports product portfolio decisions. All business examples and diagrams are illustrative.
4.3.2 - Pricing strategiesPrice affects how customers view a product, how much they buy and the return a business earns on each sale. Learn cost-plus, penetration, competition, skimming and promotional pricing, and the conditions that make each suitable. All business examples and data in this lesson are illustrative.
4.3.3 - Distribution channelsA product must be available where and when its customers want to buy it. Learn how distribution channels work, how retailers and e-tailers reach customers, and how a business chooses a route that suits its product and resources. All business examples in this lesson are illustrative.
4.3.4 - Promotion, technology and brandsPromotion communicates a business's offer and gives customers reasons to choose it. Learn how methods suit different market segments, how public relations and technology affect communication, and why a recognisable, trusted brand can influence sales. All business examples in this lesson are illus...

5 - Business operations