Roadmap
Theme 1: Marketing and people
1.1 Meeting customer needs
1.1.1 - The Market
1.1.2 - Market Research
1.1.3 - Market Positioning
1.2 The market
1.2.1 - Demand
1.2.2 - Supply
1.2.3 - Markets
1.2.4 - Price Elasticity of Demand
1.2.5 - Income Elasticity of Demand
1.3 Marketing mix and strategy
1.3.1 - Product-Service Design
1.3.2 - Branding and Promotion
1.3.3 - Pricing Strategies
1.3.4 - Distribution
1.3.5 - Marketing Strategy
1.4 Managing people
1.4.1 - Approaches to Staffing
1.4.2 - Recruitment, Selection and Training
1.4.3 - Organisational Design
1.4.4 - Motivation in Theory and Practice
1.4.5 - Leadership
1.5 Entrepreneurs and leaders
1.5.1 - Role of an Entrepreneur
1.5.2 - Entrepreneurial Motives and Characteristics
1.5.3 - Business Objectives
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1.5.4 - Forms of Business
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1.5.5 - Business Choices
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1.5.6 - Moving from Entrepreneur to Leader
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Theme 2: Managing business activities
2.1 Raising finance
2.1.1 - Internal Finance
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2.1.2 - External Finance
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2.1.3 - Liability
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2.1.4 - Planning
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2.2 Financial planning
2.2.1 - Sales Forecasting
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2.2.2 - Sales, Revenue and Costs
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2.2.3 - Break-even
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2.2.4 - Budgets
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2.3 Managing finance
2.3.1 - Profit
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2.3.2 - Liquidity
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2.3.3 - Business Failure
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2.4 Resource management
2.4.1 - Production, Productivity and Efficiency
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2.4.2 - Capacity Utilisation
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2.4.3 - Stock Control
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2.4.4 - Quality Management
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2.5 External influences
2.5.1 - Economic Influences
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2.5.2 - Legislation
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2.5.3 - The Competitive Environment
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Theme 3: Business decisions and strategy
3.1 Business objectives and strategy
3.1.1 - Corporate Objectives
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3.1.2 - Theories of Corporate Strategy
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3.1.3 - SWOT Analysis
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3.1.4 - Impact of External Influences
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3.2 Business growth
3.2.1 - Growth
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3.2.2 - Mergers and Takeovers
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3.2.3 - Organic Growth
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3.2.4 - Reasons for Staying Small
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3.3 Decision-making techniques
3.3.1 - Quantitative Sales Forecasting
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3.3.2 - Investment Appraisal
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3.3.3 - Decision Trees
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3.3.4 - Critical Path Analysis
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3.4 Influences on business decisions
3.4.1 - Corporate Influences
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3.4.2 - Corporate Culture
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3.4.3 - Shareholders versus Stakeholders
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3.4.4 - Business Ethics
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3.5 Assessing competitiveness
3.5.1 - Interpretation of Financial Statements
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3.5.2 - Ratio Analysis
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3.5.3 - Human Resources
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3.6 Managing change
3.6.1 - Causes and Effects of Change
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3.6.2 - Key Factors in Change
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3.6.3 - Scenario Planning
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Theme 4: Global business
4.1 Globalisation
4.1.1 - Growing Economies
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4.1.2 - International Trade and Business Growth
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4.1.3 - Factors Contributing to Increased Globalisation
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4.1.4 - Protectionism
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4.1.5 - Trading Blocs
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4.2 Global markets and business expansion
4.2.1 - Conditions that Prompt Trade
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4.2.2 - Assessment of a Country as a Market
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4.2.3 - Assessment of a Country as a Production Location
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4.2.4 - Reasons for Global Mergers or Joint Ventures
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4.2.5 - Global Competitiveness
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4.3 Global marketing
4.3.1 - Marketing
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4.3.2 - Niche Markets
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4.3.3 - Cultural and Social Factors
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4.4 Global industries and companies
4.4.1 - The Impact of MNCs
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4.4.2 - Ethics
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4.4.3 - Controlling MNCs
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