Roadmap

Papers 1, 2 and 3

3.1 - What is business?

3.1.1 - Purpose, mission and objectives
3.1.1 - Revenue, costs and profit
3.1.2 - Business forms and ownership
3.1.2 - Shareholders, share prices and capital
3.1.3 - The external business environment

3.2 - Managers, leadership and decision making

3.2.1 - Management and leadership styles
3.2.2 - Evidence, intuition and decision making
3.2.2 - Decision trees and expected value
3.2.3 - Stakeholder needs and relationships

3.3 - Marketing management

3.3.1 - Marketing objectives and market measures
3.3.2 - Market research and sampling
3.3.2 - Marketing data and forecasts
3.3.2 - Elasticity and revenue decisions
3.3.3 - Segmentation, targeting and positioning
3.3.4 - Products, portfolios and life cycles
3.3.4 - Pricing, branding and promotion
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3.3.4 - An integrated marketing mix
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3.4 - Operational management

3.4.1, 3.4.2 - Operational objectives and performance
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3.4.3 - Efficiency, capacity and lean production
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3.4.4 - Quality assurance and quality control
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3.4.5 - Inventory control and lead times
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3.4.5 - Supply chains, outsourcing and demand
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3.5 - Financial management

3.5.1 - Financial objectives, cash flow and profit
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3.5.2 - Budgets and cash-flow forecasts
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3.5.2 - Contribution and break-even analysis
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3.5.2 - Profit margins and financial interpretation
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3.5.3 - Choosing sources of finance
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3.5.4 - Improving cash flow and profitability
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3.6 - Human resource management

3.6.1 - Human resource objectives and approaches
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3.6.2 - Measuring human resource performance
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3.6.3 - Organisational structure and authority
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3.6.3 - Human resource planning and flow
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3.6.4 - Motivation and engagement theories
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3.6.4 - Financial and non-financial motivation
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3.6.5 - Employer and employee relations
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3.7 - Analysing the strategic position of a business

3.7.1 - Mission, strategy and SWOT
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3.7.2 - Financial statements, returns and gearing
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3.7.2 - Working capital and efficiency ratios
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3.7.3 - Overall performance and core competences
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3.7.4 - Political, legal and regulatory change
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3.7.5 - Economic growth, inflation and policy
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3.7.5 - Exchange rates, trade and the global economy
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3.7.6 - Social change and technological environments
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3.7.6 - Corporate social responsibility
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3.7.7 - Porter's five forces
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3.7.8 - Payback and average rate of return
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3.7.8 - Net present value and investment decisions
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3.8 - Choosing strategic direction

3.8.1 - Ansoff's matrix and strategic direction
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3.8.2 - Competitive positioning and advantage
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3.9 - Strategic methods

3.9.1 - Growth methods and integration
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3.9.1 - Scale, synergy and overtrading
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3.9.2 - Innovation and intellectual property
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3.9.3 - Globalisation and international opportunities
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3.9.3 - International entry and management
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3.9.4 - Digital technology and business strategy
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3.10 - Managing strategic change

3.10.1 - Change, resistance and flexibility
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3.10.2 - Organisational culture
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3.10.3 - Implementing strategy
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3.10.3 - Network analysis and critical paths
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3.10.4 - Strategic failure, planning and crises
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